Projects
This is a curated showcase of digital marketing projects from my 2025-2026 Diploma with the UK National Careers Service. These works demonstrate my ability to bridge creative strategy with data-driven results.
01-Logos
*Please note these are fictional brands*
I love creating bold visual identities that refuse to be ignored. My approach combines vibrant palettes and commanding typography with icons that serve as instant brand shorthand. Beyond the visuals, I craft punchy, impactful slogans designed to resonate in a crowded digital marketplace. For me, a logo isn't just a graphic -it's a strategic asset built for recognition and results.
See how these concepts come to life
Take a step into comfort, Walk this Way!
02-Websites
My journey in the digital space began with raw code, building websites in HTML during the foundational era of the "webmaster". I have navigated the entire evolution of the web- from the early days of FrontPage and Dreamweaver to mastering today's powerhouse platforms like WordPress, WIX and specialised site builders like Sitecore. This deep-rooted technical history gives me a unique advantage: I don't just use modern tools, I understand the architecture behind them. I combine decades of digital perspective with today's most advanced strategies to build brands that are both timeless and tech- forward.
03-Social Media
*Please note these are fictional brands*
For me, Social Media isn't just about 'posting', it's about building a digital community. While a logo gives a brand a face, and a website gives it a home, social media gives it a voice.
I started experimenting with content by exploring how movement and sound can tell a story in a matter of seconds. I focus on creating videos that stop the scroll -using fast- paced editing, clear messaging, and a focus on authentic engagement. Whether it's a short form reel or a strategic campaign, my goal is always to turn 'followers' into 'fans' by showing them the human side of my work.
Below you can see how I bring stories to life across different platforms
I believe that in modern digital landscape, the quality of the story matters more than the size of the following. To prove this, I experimented with 'zero-base' accounts -launching content on profiles with 0 followers to see if the message can stand on its own.
Recently, this video reached almost 700 views within hours on a brand- new account. This success was not due to an existing audience; it was the result of a precise 'hook', high retention editing, and understanding the platform algorithm. For me, Social Media is about creating high-velocity content that finds its own audience through pure engagement.
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Brand: Walk this way
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Product: big sized shoes
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Video-name: Countdown to 2026
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Duration: 15 seconds
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Views: almost 700 in a couple of hours
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Launch date: 30/12/2025
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Time: 10 AM
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Platform: TikTok
03.1-Social Media
*Please nite these are fictional brands*
I noticed a specific pain point for my target audience: the struggle to find stylish, high-quality shoes in larger sizes. I created this institutional video to speak directly to my "Buyer Personas". By focusing on empathy, a clear solution, and a promotion/ reward, the video achieved high engagement proving that niche storytelling resonates better than generic advertising. In contrast to the previous video, this one is quite long! but still able to get customer's attention, which is today's fast paced world is an achievement in itself.
Do you want to see more...?
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Brand: Walk this way
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Product: big sized shoes
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Video-name: Walk in Santa's shoes
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Duration: 1min 23 sec
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Views: 78 on TikTok; 20 on Instagram
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Launch date: 24/12/2025
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Time: 12 AM
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Platform: TikTok; Instagram
