01-Logos
Please note these are fictional brandsI love creating bold visual identities that refuse to be ignored. My approach combines vibrant palettes and commanding typography with icons that serve as instant brand shorthand. Beyond the visuals, I craft punchy, impactful slogans designed to resonate in a crowded digital marketplace. For me, a logo isn't just a graphic -it's a strategic asset built for recognition and results.See how these concepts come to life

Take a big step into comfort, Walk This Way!

02-Websites
My journey in the digital space began with raw code, building websites in HTML during the foundational era of the "webmaster". I have navigated the entire evolution of the web- from the early days of FrontPage and Dreamweaver to mastering today's powerhouse platforms like WordPress, WIX and specialised site builders like Sitecore. This deep-rooted technical history gives me a unique advantage: I don't just use modern tools, I understand the architecture behind them. I combine decades of digital perspective with today's most advanced strategies to build brands that are both timeless and tech- forward.

Walk this way is an experimental website designed in WIX. It was inspired by the troubles my husband (in real life) finds when looking for big sized shoes.Walk This Way- Big size shoes online store

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Quick Fintech Tools is an experimental Website. I used WordPress Plug-ins, Wix website builder and embed raw Html code, plus AI".

Quick Fintech Tools

03-Social Media
Please note these are fictional brandsFor me, Social Media isn't just about 'posting', it's about building a digital community. While a logo gives a brand a face, and a website gives it a home, social media gives it a voice.I started experimenting with content by exploring how movement and sound can tell a story in a matter of seconds. I focus on creating videos that stop the scroll -using fast- paced editing, clear messaging, and a focus on authentic engagement. Whether it's a short form reel or a strategic campaign, my goal is always to turn 'followers' into 'fans' by showing them the human side of my work.On the right hand side you can see how I bring stories to life across different platformsI believe that in modern digital landscape, the quality of the story matters more than the size of the following. To prove this, I experimented with 'zero-base' accounts -launching content on profiles with 0 followers to see if the message can stand on its own.Recently, "Countdown to 2026" video reached almost 700 views within hours on a brand- new account. This success was not due to an existing audience; it was the result of a precise 'hook', high retention editing, and understanding the platform algorithm. For me, Social Media is about creating high-velocity content that finds its own audience through pure engagement.

Video

03.1-Social Media
Please note these are fictional brandsI noticed a specific pain point for my target audience: the struggle to find stylish, high-quality shoes in larger sizes. I created this institutional video to speak directly to my "Buyer Personas". By focusing on empathy, a clear solution, and a promotion/ reward, the video achieved high engagement proving that niche storytelling resonates better than generic advertising. In contrast to the previous video, this one is quite long! but still able to get customer's attention, which is today's fast paced world is an achievement in itself.